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Why Most Small Business Don't Work and What to do About It.... by Michael Gerber

We have had many discussions here at Future Star Software and have found the reading of Michael E. Gerber an interesting topic of dicussion and we would like to share some our readings and see what you think. Below is a title summary from Summaries.com about the book  "The E-Myth Revisited". 

 
"The E-Myth, or Entrepreneurial Myth, says that most new businesses are not started by entrepreneurs who set out to build a strong business but by technicians who enjoy the hands-on work themselves. Because of that natural bias, most business owners focus on working in their business when really they should be working on their business. There is, however, a simple and effective way to offset the E-Myth tendency. Instead of looking at the business as a one-off operation, the owner should consider the business to be a prototype for a large number of franchises that will be added at a later stage. By adopting that mindset, the business owner will not only participate in the business as a technician but will also act as a manager (putting systems in place and controls) and as an entrepreneur (having a vision of how the business can create sustainable added-value for all key stakeholders). A business that is built and managed by someone who combines the approach of the technician, the manager and the entrepreneur will have a far greater chance of future success than one guided by someone thinking like a technician alone."
 
To read more go to Summaries.com regarding the book: The E-Myth Revisited by Michael Gerber.